Author
Articles by Logeswari KM
Logeswari KM is a co-founder of Zarak Events, Zarak Media and Food On Focus Media in Dubai. She began as a 3D designer of exhibition stands, kiosks and retail displays, and writes the Zarak Events guides to exhibition stand design, costs and trade shows.
She designed stands for exhibitors at Intersec, Arab Health, Gulfood, CABSAT and Beauty World in Dubai, and from 2015 to 2020 she was the dedicated 3D designer for Benefit Cosmetics' Middle East and travel retail launches. She is also the head food photographer at Food On Focus Media.
Articles by Logeswari KM
15 articles
Exhibition stands for Arabplast: a Dubai exhibitor's guide
Arabplast is a large international show for plastics, rubber and petrochemicals, where stands run machinery and display materials and finished goods. Here is how to design one that works.Read article →
Exhibition stands for MRO Middle East: a Dubai guide
MRO Middle East is a short, technical aviation maintenance show where business happens in meetings, so the stand should be built for conversations rather than crowds.Read article →
Exhibition stands for ACRES: a Sharjah real-estate guide
ACRES is a real-estate show where deals happen on the stand, so the stand must work as a sales environment, with models, screens, a lounge and good hospitality.Read article →
Exhibition stands for WHX Dubai: a healthcare-show guide
WHX Dubai is one of the largest healthcare shows in the world. Stands here are serious, meeting-heavy and built for credibility. Here is how to design one.Read article →
Exhibition stands for AEEDC: a Dubai dental-show guide
AEEDC is one of the world's biggest dental shows, and it is trade-only. This guide shows how to build a stand with a clinical look and equipment a dentist can try.Read article →
Exhibition stands for Intersec: a Dubai exhibitor's guide
Intersec is the region's security, safety and fire show, where a stand must display hardware clearly and let integrators see it work. Here is how.Read article →
Exhibition stands for SteelFab: a Sharjah exhibitor's guide
SteelFab is a machinery and metalworking show, so the stand has an unusual job: it must carry heavy equipment and let it run. Here is how to design for it.Read article →
Exhibition stands for Gulfood: a Dubai exhibitor's guide
Gulfood is the giant of food and beverage, and a stand here must do something few others do: let people taste. Here is how to design for it.Read article →
Exhibition stands for GITEX: a Dubai exhibitor's guide
GITEX is the region's biggest technology show and one of the hardest to stand out at. Here is how to design a stand that draws a crowd and captures leads.Read article →Exhibition stand design ideas that work in Dubai
The best exhibition stand design ideas are not the flashiest. These are the ones that pull a crowd and start conversations at busy Dubai shows.Read article →Custom, modular or double-decker: choosing an exhibition stand
The build type decides your stand's cost and reuse more than any feature. Here is how custom, modular and double-decker stands compare, and how to choose.Read article →Upcoming exhibitions in Dubai 2027: dates and stand lead times
Dubai's 2027 exhibition season, seen by a stand builder: the headline shows, the smaller specialist shows worth exhibiting at, the venues, and when to start building.Read article →How much does an exhibition stand cost in Dubai?
Exhibition stand costs in Dubai vary a lot because almost every stand is bespoke. Here is what drives the price, what quotes leave out, and how to budget.Read article →
How to choose an exhibition stand contractor in Dubai
What an exhibition stand contractor does, the venue rules in Dubai, ten questions to ask before you appoint one, how to compare quotes line by line, and the red flags to watch for.Read article →Ten decisions to make before exhibition stand design starts
Exhibition stand design goes wrong in a predictable way: a concept is drawn before anyone agrees what the stand is for. Make these ten decisions first.Read article →About Logeswari KM
Who is Logeswari KM?
Logeswari KM is a co-founder of Zarak Events, Zarak Media and Food On Focus Media in Dubai. She started as a 3D designer of exhibition stands, kiosks and retail displays, and is the head food photographer at Food On Focus Media.
What does Logeswari KM write about?
The Zarak Events guides to exhibition stands: design ideas, costs, custom and modular builds, choosing a contractor, and show-by-show guides for Dubai and Sharjah trade shows such as GITEX, Gulfood, Intersec and WHX.
What recognition has Logeswari KM received?
She was named one of Inc. Arabia's Women of Influence 2026, a list of 60 women leaders from the MENA business ecosystem.
Planning an event or an exhibition stand?
Tell us what you are planning and we will come back with ideas and a realistic budget, from the first concept to the night itself.